Jul 0
Jul 0

Man of Jade

“I just want to be a quiet and beautiful man” has been a popular online phrase in China of late. Guys normally used this phrase in a self-deprecating sense; but to some extent, this phrase also explains the drivers of the currently-booming Chinese male skin care market. Chinese men are supporting the development of a […]

  Read more
Feb 0
Feb 0

How Social Media is Reinventing Chinese Tradition

Although I was still in the last day of 2015 in the US, China had entered into 2016. My phone kept ringing to alert me to grab digital red envelops from the Wechat app (the most popular social media app in China). Meanwhile, one news item caught my eye – two Chinese women had a […]

  Read more
Nov 0
Nov 0

Discrimination! China vs. USA

My American friends doing business in China all have told me that if any subjective experience from their life in China would deserve the name of “culture shock,” it would be the realization that Americans and Chinese have extremely different attitudes toward discrimination. Perhaps Americans are overly sensitive to discrimination, but perhaps Chinese have a […]

  Read more
Aug 1
Aug 1

Will “Copy To China” lead to “To Copy China”

“To Copy China”(2CC) is a newly created phrase, transformed from the well-known older phrase, “Copy To China” (C2C). Chinese Internet entrepreneurs foresee that the Chinese Internet industry will end its copycat history, and will come into a true innovation stage, which can give inspiration to the West, so that Westerners will want “to Copy China”. […]

  Read more
Jun 0
Jun 0

The Way to the Old Chinese Heart

“72-year-old Mrs. Wang usually lives frugally, but when it comes to health care products, she spares no expense. Her home contains 13 large boxes filled with all kinds of bottles and pills purchased in the past two years – a total of more than 30 varieties of product costing nearly 400,000 RMB ($60,000). Mrs. Wang […]

  Read more
Apr 0
Apr 0

Three Main Differences between the US and China in Consumer Marketing

In today’s world, all companies dream of winning in both the USA and China. These two countries are the top two economic powerhouses, and they represent two distinctive kinds of markets: developed Western markets and developing Eastern markets. My clients often have asked me what the main differences are between these two markets. What are […]

  Read more